Four specialists, with nothing between you and the work.
Moot SEO is a small team of SEO specialists, writers, strategists and experimenters. The people on your first call are the people who do the work.
Who’s in the room
SEO specialists
Technical foundations, site structure and schema that hold up as the site grows.
Writers
Content for every stage of the funnel, in the language your customers use.
Strategists
Roadmaps ranked by revenue potential and built around how people buy.
Experimenters
Search keeps changing, so we run small tests and keep what pays.
Phil Forbes
Search & Discovery Strategist
Australian by birth and Warsaw-based by choice, Phil has spent more than ten years in search, mostly inside companies that had to grow in several languages at once: Shoplo, Packhelp and AUTO1 Group.
At Packhelp he built the team that grew organic traffic 200% across five markets. At AUTO1 he owned search and content strategy for a used car platform operating across Europe. Every project started with what people type, ask and watch before they buy, then moved outward into the pages, posts and videos that meet them there. Since 2018 he has also run a content and marketing agency that launches European companies in new markets.
Before search, he welded fuel systems and roll cages for motorsport, mining and military vehicles in Melbourne, and recorded metal bands in one of the city’s busiest studios. Both jobs taught him that tolerances matter. He also co-founded the Polish Association of Australian Football and spent seven years building the league, five clubs and both national teams.
What clients say
“Phil and the team didn’t just add more content, but taught us a lot about search as a whole. Would gladly work with them again.”
Eddy Kasperski, Croydon Service Center
“Just good people who got to work, did the simple things right and made an impact.”
Grzegorz Zawada, ZAWSERWIS Bytom
Want to meet the team?
Book a thirty-minute call. You’ll talk to the people who would do the work.
Or email us: hello@mootseo.com