SEO that’s built to drive revenue, not just rankings.
We work directly with founders and marketing leads who are done paying for traffic that doesn’t convert.
4
Senior specialists, no juniors
7
Countries, active clients
0
Account managers between you and the work
Most SEO agencies build around one channel. Most of your customers aren’t using it.
Your customers are finding their answers on Google, asking ChatGPT, watching YouTube, and comparing on marketplaces. A strategy that covers only one channel is a strategy that’s losing you revenue.
Google & Bing
Organic rankings, featured snippets, and local pack visibility. Technical SEO, content strategy, and link authority built for how search engines evaluate quality now.
AI Answers
ChatGPT, Perplexity, Google AI Overviews. We optimise your content and entity signals so AI models recommend your business when customers ask the questions that matter.
YouTube
The world’s second largest search engine. Video content strategy and optimisation for businesses where demonstrating expertise on camera drives qualified enquiries.
Marketplaces
Amazon, eBay, and vertical-specific platforms. Marketplace SEO for businesses where product discovery starts outside of Google.
Revenue-led SEO. Not vanity metrics.
We build search strategies around the commercial outcomes you need — leads, sales, and cost per acquisition — not rankings that don’t pay the bills.
Appointment & patient bookings
Orthopedic practices, dental groups, specialist clinics. The revenue event is a booked appointment, and the search journey that leads there is specific — from symptom to diagnosis to “best knee surgeon near me.” We build the visibility that puts you in front of that patient at every step.
Catalogue & product discovery
Ecommerce and parts retailers where the challenge is getting the right product in front of the right buyer — across thousands of SKUs, multiple categories, and an increasingly fragmented discovery landscape. Technical SEO, catalogue architecture, and AI visibility built for scale.
Local demand & service
Automotive service chains, repair shops, dealerships and multi-location businesses where search needs to fill bays, books and calendars. Hyper-local visibility at scale — consistent across every location, without losing relevance in any of them.
Pipeline & enterprise deals
B2B and SaaS businesses with longer sales cycles, multiple decision-makers, and high lifetime value. SEO built around the content and authority signals that earn trust across a six-month buying journey — not just the click that starts it.
What we do
Technical SEO
Site architecture, crawlability, Core Web Vitals, schema markup, and the foundations that let everything else work. Built for scale — catalogues, multi-location, multi-language.
SEO Strategy
A commercial roadmap built around your customer journey, not a generic checklist. We identify where search investment will actually move revenue and prioritize accordingly.
Content Marketing
Content matched to buying intent at every stage. Written by people who understand your industry — not freelancers briefed on the keywords and left to it.
AEO & AI Visibility
Answer engine optimisation for the platforms where your customers are already asking questions. Structured for AI citations, not keyword stuffing.
Local SEO
Local pack visibility for multi-location businesses. Google Business Profile management, citation building, and review strategies that fill appointment books, service bays, and online order queues.
Who we work with
Ecommerce & Online Retail
Catalogues from hundreds to hundreds of thousands of SKUs. Product discovery, category architecture, and the technical SEO that large product ranges need to compete on Google and in AI answers.
Automotive Dealers & Parts Retailers
Dealerships, OEMs, and parts catalogues where fitment complexity, local visibility, and buyer intent all pull in different directions. We understand how automotive customers search at every stage of the funnel.
Orthopedic Clinics & Healthcare
Single-site specialists and multi-location groups where one new patient relationship is worth thousands in lifetime value. We map the search journey from symptom to surgeon and build visibility at every step.
B2B & SaaS
Long sales cycles and high LTV customers. Content and authority built for decision-makers, not volume buyers.
Multi-Location & Franchise Businesses
Clinic groups, dealership networks, and retail chains who need consistent local visibility across multiple locations without losing relevance in any of them.
How it works
01
Discovery call
We talk about your business, where you want to grow, and whether we’re the right fit. No pitch deck. No sales pressure. Thirty minutes.
02
Strategy & audit
We analyse your search presence, identify the gaps that are costing you revenue, and build a roadmap with priorities — not a hundred-page report that sits in a drawer.
03
Execution
We implement, track, and adjust. Reporting covers revenue and leads — not rankings. You see what’s moving and why, every month.
What clients say
“Phil and the team didn’t just add more content, but taught us a lot about search as a whole. Would gladly work with them again.”
Eddy Kasperski — Croydon Service Center
“We have 40k+ SKUs, and were drowning in indexation issues. Every other agency wanted to charge us a per-page rate, but the Moot team got how we work and made a totally different approach that worked.”
Emma Thompson — Total Parts Plus, Brisbane
“Just good people who got to work, did the simple things right and made an impact.”
Grzegorz Zawada — ZAWSERWIS Bytom
Frequently asked questions
What does revenue-led SEO actually mean?
It means we measure success by what generates revenue — qualified leads, sales, and cost per acquisition — not by rankings or traffic numbers that don’t connect to your bottom line. Every decision we make starts from that commercial frame.
Which industries do you specialise in?
Our three core verticals are orthopedic and specialist healthcare, ecommerce, and automotive — alongside B2B and SaaS businesses where the commercial complexity makes specialist SEO worth the investment. The common thread is clients where a strategic approach to search will meaningfully move revenue.
How is Moot SEO different from a bigger agency?
You work directly with the people doing the work. There are no account managers, no junior teams handling your account while seniors pitch the next client, and no process that exists to justify headcount. Four specialists, direct access, and reporting that covers outcomes not activity.
What does AI search mean for my business?
ChatGPT, Perplexity, and Google’s AI Overviews are now the first stop for a growing number of research queries. If your content isn’t structured and authoritative enough to be cited in those answers, you’re losing visibility to competitors who are. We build for both traditional and AI-driven search.
How long before SEO produces results?
Technical and foundational work starts improving crawlability and indexation within weeks. Meaningful traffic and lead growth typically builds over three to six months. The honest answer depends on your starting point, competitive landscape, and how quickly we can implement — we’ll tell you what’s realistic for your situation before we start.
Do you do paid search or social media?
Our focus is organic search — SEO, content, and AEO. We don’t run paid campaigns. We will tell you where paid search makes sense to support an organic strategy, and we’re happy to work alongside a paid specialist if you have one.
What does a typical engagement look like?
It starts with a discovery call, then a strategy and audit phase, then monthly execution with regular reporting. Most clients work with us on a monthly retainer. We don’t do long minimum contract terms — if the work isn’t delivering, you should be free to leave.
Ready to make search work?
Book a discovery call. We’ll talk through where you are, where you want to be, and whether we’re the right fit. No pitch. No pressure. Thirty minutes.
Or email us: hello@mootseo.com