SEO that’s built to drive revenue, not just rankings.
We work directly with founders and marketing leads who are done paying for traffic that doesn’t convert.
4
Senior specialists, no juniors
7
Countries with active clients
0
Account managers between you and the work
Revenue-led SEO. Not vanity metrics.
We build search strategies around the commercial outcomes you need, not rankings that don’t pay the bills. Find the way your business makes money.
Physical appointments & bookings
Orthopaedic clinics and specialist healthcare, single-site or multi-location.
The KPIs are bookings and the share of them that come from new patients. We map the search journey from symptom to surgeon and build visibility at every step.
Catalogue & product discovery
Ecommerce and parts retailers, from hundreds to hundreds of thousands of SKUs.
We optimise your store so people can find it in search, and so AI agents can crawl it, use its filters and deliver the right product to the person who buys it.
Local demand & service
Dealerships, service chains, clinic groups and franchise networks.
The KPIs are calls and visits per location. Hyper-local visibility that stays consistent across every location without losing relevance in any of them.
Pipeline & enterprise deals
B2B and SaaS businesses with long sales cycles and several decision-makers.
The KPIs are qualified leads and pipeline value. We build the content and authority that earns trust across the whole buying journey, including the months after the first click.
A German orthopaedic clinic doubled the bookings coming from its content.
Symptom articles, location pages and a social media strategy, because your users search everywhere. See exactly how we did it.
Not on this list? If search drives your revenue, it’s worth a conversation.
Book a call →What we do
Your customers search on Google, ask ChatGPT, watch YouTube and compare on marketplaces. Most agencies build around one of those. We cover every channel your customers actually use.
- Strategy & contentA commercial roadmap and content for every stage of buying intent, written by people who know your industry.
- Technical & local SEOSite architecture, crawlability, speed and schema, plus local pack visibility across every location.
- Social, video & marketplacesStrategy and content for YouTube, Reddit, Instagram and TikTok, plus Amazon and eBay search, working with your team or on our own.
- Paid searchPaid and organic built on the same data, so spend goes where it converts and organic learns from what works.
- AEO & AI visibilityWhat gets you cited, recommended and chosen in AI search, and how to turn that into traffic and revenue.
How it works
01
Discovery call
We talk about your business, where you want to grow, and whether we’re the right fit. No pitch deck. No sales pressure. Thirty minutes.
02
Strategy & audit
We analyse your search presence, identify the gaps that are costing you revenue, and build a roadmap with priorities — not a hundred-page report that sits in a drawer.
03
Execution
We implement, track, and adjust. Reporting covers revenue and leads — not rankings. You see what’s moving and why, every month.
What clients say
“Phil and the team didn’t just add more content, but taught us a lot about search as a whole. Would gladly work with them again.”
Eddy Kasperski — Croydon Service Center
“We have 40k+ SKUs, and were drowning in indexation issues. Every other agency wanted to charge us a per-page rate, but the Moot team got how we work and made a totally different approach that worked.”
Emma Thompson — Total Parts Plus, Brisbane
“Just good people who got to work, did the simple things right and made an impact.”
Grzegorz Zawada — ZAWSERWIS Bytom
Frequently asked questions
What does revenue-led SEO actually mean?
It means we measure success by what generates revenue — qualified leads, sales, and cost per acquisition — not by rankings or traffic numbers that don’t connect to your bottom line. Every decision we make starts from that commercial frame.
Which industries do you specialise in?
We work with four kinds of business: orthopaedic and specialist healthcare clinics, ecommerce and parts retailers, dealerships and multi-location service groups, and B2B and SaaS companies with long sales cycles. The common thread is a business where search meaningfully moves revenue.
How is Moot SEO different from a bigger agency?
You work directly with the people doing the work. There are no account managers, no junior teams handling your account while seniors pitch the next client, and no process that exists to justify headcount. Four specialists, direct access, and reporting that covers outcomes not activity.
What does AI search mean for my business?
ChatGPT, Perplexity, and Google’s AI Overviews are now the first stop for a growing number of research queries. If your content isn’t structured and authoritative enough to be cited in those answers, you’re losing visibility to competitors who are. We build for both traditional and AI-driven search.
How long before SEO produces results?
Technical and foundational work starts improving crawlability and indexation within weeks. Meaningful traffic and lead growth typically builds over three to six months. The honest answer depends on your starting point, competitive landscape, and how quickly we can implement — we’ll tell you what’s realistic for your situation before we start.
Do you do paid search or social media?
Yes. We run paid search ourselves, or work alongside the team already running it, so paid and organic share the same data and spend goes where it converts. For social, we build strategy and content for YouTube, Reddit, Instagram and TikTok, with your team or on our own.
What does a typical engagement look like?
It starts with a discovery call, then a strategy and audit phase, then monthly execution with regular reporting. Most clients work with us on a monthly retainer. We don’t do long minimum contract terms — if the work isn’t delivering, you should be free to leave.
Ready to (finally) make search work?
Tell us where your bookings, leads or sales come from today. We’ll show you where search could take them, and whether we’re the right team to get you there. No pitch, no pressure, thirty minutes.