Search marketing that’s built to drive revenue, not just rankings.
We work directly with founders and marketing leads who are done paying for traffic that doesn’t convert.
4
Senior specialists
7
Countries, active clients
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Account managers between you and the work
Your customers make up their minds long before they get in touch.
They search Google, ask ChatGPT for recommendations, watch videos on YouTube and look you up on LinkedIn or Instagram before they ever enquire or buy. If you only show up in one of those places, the others are sending customers to your competitors.
Google & Bing
Rankings for the searches people make when they’re ready to act, like product, comparison and “near me” queries. Backed by the technical SEO and authority those pages need to compete.
AI answers
ChatGPT, Perplexity and Google AI Overviews. When someone asks which product, provider or clinic to choose, we work on the content and entity signals that get you into the answer.
YouTube
Product demos, explainers and comparison videos people watch before they commit. We plan and optimise video around the questions your customers ask late in the decision.
Social media
LinkedIn, Facebook and Instagram are where people check you out before getting in touch. We build your social strategy alongside your search strategy, create some of the content, and can work with any team you already have.
Traffic is up and leads are flat. That’s what we fix.
These are the problems marketing leads bring to us most often, and how we work on each one.
Your traffic grows but revenue doesn’t
The pages that rank are often answering research questions from people who aren’t ready to buy. We map what you rank for against what actually converts, then move the effort to the pages and keywords that bring in customers.
Topics get picked by search volume
High-volume keywords fill a content calendar with visitors who were never going to buy. We prioritise by purchase intent and conversion potential, so the first pages we work on are the ones closest to a sale or a booking.
Leadership wants to see what SEO is worth
A rankings report doesn’t hold up in a budget review. We report on the leads, sales and revenue that come from organic search, so you can show leadership what it contributes in numbers they already track.
Paid acquisition keeps getting more expensive
Every sale or enquiry that comes from organic is one you didn’t pay per click for. We build the high-intent pages that can take over part of what paid search carries today, without doubling your content budget to get there.
What clients say
“Phil and the team didn’t just add more content, but taught us a lot about search as a whole. Would gladly work with them again.”
Eddy Kasperski, Croydon Service Center
“We have 40k+ SKUs, and were drowning in indexation issues. Every other agency wanted to charge us a per-page rate, but the Moot team got how we work and made a totally different approach that worked.”
Emma Thompson, Total Parts Plus, Brisbane
“Just good people who got to work, did the simple things right and made an impact.”
Grzegorz Zawada, ZAWSERWIS Bytom
What we do
SEO strategy
A roadmap ranked by revenue potential, so the pages most likely to bring in customers get built and fixed first.
Content marketing
Content for every stage of the funnel, from someone’s first question through to comparison and product pages, written by people who understand your industry.
Technical SEO
Site architecture, crawlability, Core Web Vitals and schema. The foundations that let your commercial pages rank and keep ranking as the site grows.
AEO & AI visibility
Getting your business named when people ask ChatGPT, Perplexity or Google’s AI Overviews who to choose.
Social media
Strategy for LinkedIn, Facebook and Instagram that works alongside your search strategy, plus some of the content to go with it.
Local SEO
Local pack visibility for multi-location businesses, including Google Business Profile management, citations and review strategy.
How it works
01
Discovery call
We talk about where your customers come from today, what organic is contributing, and whether we’re the right fit. It takes thirty minutes and there’s no pitch deck.
02
Strategy & audit
We look at what you rank for, what converts and where the gaps are, then give you a roadmap ranked by revenue potential. It’s short enough that your team will actually work from it.
03
Execution
We implement, track and adjust every month. Reporting covers leads and revenue, which are the numbers you get asked about in leadership meetings.
Case studies
Results measured in signups, leads and revenue.
From the blog
- Local SEO for Multi-Location Service Centres: Where Most Chains Get It Wrong
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis… Read more: Local SEO for Multi-Location Service Centres: Where Most Chains Get It Wrong - How Automotive Customers Use AI Search — And What It Means for Your VisibilityLorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis… Read more: How Automotive Customers Use AI Search — And What It Means for Your Visibility
- Why Fitment Data is the Most Underused SEO Asset in Automotive EcommerceLorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis… Read more: Why Fitment Data is the Most Underused SEO Asset in Automotive Ecommerce
Frequently asked questions
What does revenue-led SEO actually mean?
It means we measure success by what generates revenue (qualified leads, sales, and cost per acquisition), not by rankings or traffic numbers that don’t connect to your bottom line.
Do you work with businesses outside automotive?
Yes. While automotive remains a core vertical, we also work with orthopedic clinics, B2B SaaS companies, and ecommerce businesses where specialist SEO is worth the investment.
How is Moot SEO different from a bigger agency?
You work directly with the people doing the work. No account managers, no junior teams, no process that exists to justify headcount. Four specialists, direct access, reporting that covers outcomes not activity.
What does AI search mean for my business?
ChatGPT, Perplexity, and Google’s AI Overviews are now the first stop for a growing number of research queries. We build for both traditional and AI-driven search.
How long before SEO produces results?
Technical foundations take weeks. Meaningful traffic and lead growth typically builds over three to six months. We’ll tell you what’s realistic for your situation before we start.
Do you do paid search or social media?
Our focus is organic search. We don’t run paid campaigns, but we’ll tell you where paid search makes sense alongside an organic strategy.
What does a typical engagement look like?
Discovery call, then strategy and audit, then monthly execution with regular reporting. Most clients work on a monthly retainer. No long minimum contract terms.
Want search to start bringing in customers?
Book a thirty-minute discovery call. We’ll look at where your customers come from today, where search should be pulling its weight, and whether we’re the right fit. There’s no pitch.
Or email us: hello@mootseo.com